the startup academy

User Flows

Flow is an “optimal experience” that is “intrinsically enjoyable.” Time seems to stand still, and we lose our sense of self. We feel playful and are willing to try (and presumably buy) new things. Although flow can occur anywhere, certain activities like rock climbing, performing surgery, chess, and sailing lend themselves to this optimal state of focused attention. Responsive, well-designed web sites can also induce a flow state in their users.

This chapter features an interview with Dr. Mihaly Csikszentmihalyi, the author of Flow and the man who coined the phrase.

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